The swan song of print media?

PC Magazine has been a solid source of information since 1985, a good four years before I was even born. I've been a subscription holder for PC "Mag" for about 4 months, and a casual newsstand buyer for about a year before that. I'm noticing a startling trend.

In the February 13th issue, columnist Michael Miller announced that that issue's column would be his last, but he would still hold a 'columnist's blog' on the PC Mag site? The issue I got today, PC Mag's former editor-in-chief, Bill Machrone announced in his column that he also, was stepping now. However, he wasn't going to be given a blog and a link to it from the PC Mag columnist page, instead, all we know is that all his back-columns are going to be archived on PC Mag.com.

In Machrone's final column, he mentions the growing upset between internet tech media and print media. He's not alone. Ziff Davis, PC Mag's parent company, is attempting to sell the Game Group, which consists of two gaming magazines (Electronic Gaming Monthy and Games for Windows) and a "mega" website 1UP.com.

According to another blogger, 1UP.com is the crown jewel of the game group, with several hundred game-junkie teenagers who go there every day, and worship their editors with an almost cult-like following (which is only helped by 1UP's collection of weekly podcast and video podcasts, which, if intentional or not, promote the game journalists has hip, trendy, superstars).

However, the two print magazines, according to the blogger, are what is holding up MTV or a TelCo from grabbing up this lucrative "MySpace-meets-Gamespot" website. With PC Mag cutting down on its time-honored columnists, and ZD's game group being held down by two print magazines, is print media dead?

Don't forget, a few months ago I got all hot and bothered over 1UP's sale of the Official Playstation Magazine. It now appears, that ZD may have canceled that magazine to make the sale more lucrative to a potential buyer.

Is print media dead? Well, I don't think so. I enjoy reading magazines, and I currently get Ziff-Davis' Electronic Gaming Monthy and Future Publishing's PC Gamer, in addition to ZD's PC Mag. However, I appear to be in a majority.

Technology and gaming magazines are in a hard spot, because their target audience, is, quiet frankly, almost all high-end technology power users who spend most of their time on the internet. Why wait a month for a magazine to have old news when blogs, podcasts, and AJAX-powered headline RSS feeds can give you up to the minute information?

A few months back on an "EGM Live" podcast (on the 1UP Radio Network, a lovely name), Electronic Gaming Month's Dan "Shoe" Hsu said that he wanted to make his magazine's content more high-end. Maybe they'll have an exclusive interview with a rare Japanese video game developer, or have a special early review that even beats the internet.

However, Hsu was very honest, and admitted that the general stuff, like gaming news and most reviews, will be beat to consumers by the internet.

Hsu's not the only one that recognizes the advent of the internet age. PC Mag has almost ALL of its material that is in the magazine on its website, PCMag.com, even the highly-ancipated John C. Dvorak columns. And unlike the New York Times, the articles are printed in the whole, without the need to enter a subscription number, or register for their online service.

The only problem with PC Mag's strategy, is that, the information doesn't come up until the issue is published. So, its still a month-hold. The only thing worse than a magazine with old info, is a website with old info. Compared to CNET.com, PCMag.com might has well be from the stone ages.

I, personally, hope, this isn't the end of print media. No 24" LCD monitor or tablet PC can replicate the feel of that paper in your fingers. However, I think the battle is over. I am the only one of my gamer/tech junkie friends who pays for a tech or gaming magazine. The others wait for the info to hit the net.

In the case of exclusive interviews, my friends replied, "I'll just get the .pdf through BitTorrent."